"People will forget what you said, people will forget what you did, but people will never forget how you made them feel" (M. Angelou). 

SENSATE was born out of a lifelong friendship and a work partnership spanning over 20 years in the luxury retail and customer experience sector. 

We all worked in-house for countless luxury brands, driving and delivering the most complex and exciting customer projects, always striving to achieve results through one common factor, a personalised human approach.


Our whole tribe is built on professionals who have always had an affinity for the world of luxury retail and hospitality, with a strong focus on service excellence, commercial objectives and sustainable growth.

Our goal and mission since the start, has been to bridge the gap between brands, their employees and their clients.

"We all deserve excellent quality service, a personal touch and to feel part of an extended family"

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The Founder



Ben Safra

"If you can bring luxury customers to retailers and find a way to retain them, you can create huge value and there is a world of opportunity for this right now". 

The 'host with the most', sociable and able to jump in and out of multiple conversations without skipping a beat, with his warm personality and genuine interest in others, he charms everyone he interacts with.

Developing connections and leaving long lasting impressions are Ben’s main assets.

Ben is a seasoned retail and customer experience professional with a demonstrated history of working within the international luxury goods and jewellery industry (LV, Burberry, D&G, Value Retail,

Tiffany & Co, CH Carolina Herrera & Selfridges). His aim and focus has always been on driving success and profitability through the three-pillar module: business analytics, people development and customer centricity.


Ben has always had the customer at heart, his experience and expertise have led him to the realisation that 'customer experience' is something that can be taught, developed, trained and implemented in every company, individual and environment.

Our Story