top of page

'You didn't come this far,
to only get this far'... 

We are a full-service boutique experience agency, we bridge the gap between Brand, Client & Employee.


We Do

We have done it in-house for many years, for countless luxury and premium brands,

Now let us do it for you

We develop and execute solutions for luxury and premium brands as well as hospitality through the

Three Pillars of Experience





We help you transform your business, 

shifting it to a 'Business of Experience'

What we do
Our Capabilities

We help you find those rare and unique employees that make your company a great, client centric one.

We specialize in headhunting candidates that no one can find! We only work through personal contacts and are quite fast and efficient at placing the right person, at the right role, for the right company.

Our Capabilities


Employee Experiences 

Employee loyalty and engagement are of the utmost importance, make sure your employees feel loved, protected, and cared for, in return, they will do the same for your organization and clients.

Client Experience

Brand Experience

Tailored Training
& Workshops

Developing people both personally and professionally is in our DNA. Through our coaching and training programs, we made a huge impact both on team loyalty as well as business results. We find that empowering, engaging, and involving your employees reaps huge rewards. 

Add a Title

Add a Title

Image by Oksana Taran

Image by Oksana Taran

Image by Kier In Sight

Image by Kier In Sight

Add a Title

Add a Title

Image by Fredrik Öhlander

Image by Fredrik Öhlander

Image by Windows

Image by Windows

Image by Marten Bjork

Image by Marten Bjork

Image by Austin Distel

Image by Austin Distel

Client loyalty isn’t a given, it is earned. We support companies to transform their business into a “business of Experience” through our tried and tested programs and workshops.

Our training methodology is based on the three human traits - Mind-Set | Behaviour | Skill Set

All our programs are designed to be interactive and experiential for the participant through the Coaching Method. All training and workshops are modular which means that you get to design your own bespoke program that fits perfectly to your team and client needs.

Light and Shadow

VIC Initiatives

Planning an integrated exceptional and memorable experience for your customers is our specialty.

As the say: "'the devil is in the detail'.

We design fabulous adventures that incorporate client preferences with your brand heritage and story to create that fairy-tale moment.

We Support luxury brands as a white label service from inception to execution.

Our team on the ground will represent your brand to the highest standards, we will act as an extension to you.

from the design, organization and execution of client events or activities, we will be there with you, working hand-in-hand, giving you the full support you need.

SEN8TE LOGO_EMBLEM copy 2_edited.png

Our services include:

All our initiatives are unique and perfectly matched to your brand brief.

Planning, sourcing & execution:​

- VVIC travel programs
- Complex planning

   (cross-continent, numerous persons)
- Personally tailored experiences
- "Money can't buy" moments
- Gifting


"People will forget what you said, people will forget what you did, but people will never forget how you made them feel"

(M. Angelou). 

Our Story

Our tribe is built of professionals who come from the world of luxury retail and hospitality. The team consists of people who focus on service excellence, commercial objectives, and sustainable growth.

Our goal and mission since the start, have been to bridge the gap between brands, their employees, and their clients.

"We all deserve excellent quality service, a personal touch and to feel part of an extended family". 

Follow Us

  • YouTube
  • Facebook
  • LinkedIn
  • Instagram
Our Story
White Sands
We send only awesome content

Thanks for submitting!


Our Services

Employee Experiences 

- Building cultures of inclusion and respect 

- Executive Coaching 

- Positive Leadership Programs 

- Team building activities and workshops

- Team happiness surveys

 - Nutrition & healthy living 
- Mental Health & Personal Growth
- Breathing & meditation programs
- Fun Fitness Challenges, Competitions, Contests
- Cool Perks and Just For Fun
- Productivity Boosters
- Happiness zones 

Client Experience

- Corporate Client Strategies

- Client Journey Mapping

- Client Experience Training programs and Tools

- Value Tier Strategy

- Outreach strategy / Programs

- Engagement plans
- Specific engagement strategies for HNWI

   and top VIC's / Client journey ​

- CRM strategies
- Customer retention and online outreach programs
- Digital sales in retail stores 
- CX insights (analysis and implementation) 

Brand Experience

- Headhunting

-Strategy | Inception | Implementation  

- Product development

- Merchandising

- Buying & Merchandising

- VM

Tailored Training
& Workshops

- Clienteling / Hospitality / Etiquette / Art of hosting 

- Connect, Capture, Convert, Cultivate  

- Emotional intelligence

- Storytelling
- Client psychology

- Effective communication
- Customer excellence - building rapport
- Team building offsites

- Digital sales techniques 
- And many more

Our services

Get in Touch /+971(0)4 427 21 21

E532 Saaha Office / Block B / Downtown Dubai / United Arab Emirates 

Thanks for submitting!





We encourage every person in our tribe to be bold and expressive;

to embrace individuality and practice the art of honesty.

We value integrity and the belief that by nourishing our people and our clients and by standing by our values, we can create positive change.


was born out of a lifelong friendship and a working partnership spanning over 20 years in the luxury retail and customer experience sector. 

We all worked in-house for countless luxury brands, driving and delivering the most complex and exciting customer projects, always striving to achieve results through one common factor, a personalised human approach.

Our whole tribe is built on professionals who have always had an affinity for the world of luxury retail and hospitality, with a strong focus on service excellence, commercial objectives and sustainable growth.

Our goal and mission since the start, has been to bridge the gap between brands, their employees and their clients.

The Founder

Ben Safra

The 'host with the most', sociable and able to jump in and out of multiple conversations without skipping a beat, with his warm personality and genuine interest in others, he charms everyone he interacts with.

Developing connections and leaving long lasting impressions are Ben’s main assets.

Ben is a seasoned retail and customer experience professional with a demonstrated history of working within the international luxury goods and jewellery industry (LV, Burberry, D&G, Value Retail,

Tiffany & Co, CH Carolina Herrera & Selfridges). His aim and focus has always been on driving success and profitability through the three-pillar module: business analytics, people development and customer centricity.


Ben has always had the customer at heart, his experience and expertise have led him to the realisation that 'customer experience' is something that can be taught, developed, trained and implemented in every company, individual and environment.

"If you can bring luxury customers to retailers and find a way to retain them, you can create huge value and there is a world of opportunity for this right now".

bottom of page